Assured Performance Intelligence
A new day in performance marketing: combining proprietary data science, AI-powered consumer trend analysis, and a uniquely integrated portfolio of wholly-owned media properties spanning entertainment, lifestyle, news, and physical retail.
API delivers micro-targeted, funnel-aware custom content and commerce touchpoints at scale.
Assured Performance Intelligence
The Era of Spray-and-Pray Advertising is Over
API is the first full-stack marketing platform that combines precision audience targeting, multi-source consumer data, and dynamically customized content to deliver guaranteed commercial results.
What API Means for Marketers
Assured Outcomes
We're confident enough in the results to guarantee them.
Lower Cost of Acquisition
Precision targeting eliminates wasted spend on unlikely buyers.
Faster Speed to Market
Custom content at scale, customized for individual customers.
Off The Shelf, Off The Mark
Advertisers urgently need customized efficiency and precision at scale. The legacy media model delivers neither.
Engagement Clarity Breaks Down
Unclear metrics make it impossible to understand real engagement.
Targeting & Transparency Erode
Privacy changes and platform opacity undermine precision targeting.
Paths to Purchase Fragment
Customer journeys scatter across disconnected touchpoints.
Platform Trust Declines
Technology and platform reliability concerns grow.
Why API?
Other platforms do pieces of this. They match audiences. They generate content. They optimize campaigns.
None of them do all of it in one integrated system where each component makes the others smarter.
The inclination scoring informs what content gets created. The content performance feeds back into the scoring. The optimization isn't bolted on at the end—it's built into every layer.
The API Approach
Moving beyond modeled proxies to real consumer intent
PREDICT
Trend Hunter AI consumer and trend analysis, API's proprietary data, all informed by the work of top marketing scientists.
PERFORM
Custom, decision-driving content at scale—powered by full control across 31+ owned-and-operated digital properties and 70,000+ retail locations.
PERFECT
Live reporting, post-campaign survey and market research fuels continuous optimization and guaranteed results.
Our 6-Step Process
Audience Match (Strategy)
Engage experts to custom-engineer strategy
Audience Match (Data)
Securely match first-party data in a privacy-safe clean room
Inclination Scoring
Score audiences by purchase likelihood using Trend Hunter insights
Content Scaling
Dynamically generate personalized content aligned to intent
Activation
Deploy across McClatchy Retail Network and owned media platforms
Optimization
Continuously optimize with live performance data and feedback loops
Proven Success
We've been using this system internally and recently passed the $100 million mark in e-commerce sales.
"We've proven it works by testing it on our own readers and consumers. Now that we know how high the rocket flies, we're bringing it to partners."
195% YoY increase in clicks
Real-World Applications
How API works towards client goals
Visa
Shopify-enabled instant commerce and affiliate content
Extends affiliate efficiency across e-commerce, delivering meaningful, value-driven content to Visa customers at scale.
Solgar
Proprietary custom content engine trained on brand voice & data
Scales AI-optimized, contextually relevant content across owned and partner sites—driving higher e-commerce conversion.
L'Oréal
Direct API connection to the McClatchy Retail Network
Reaches proven beauty consumers nationwide and extends digital influence into thousands of in-store retail locations.
Fisher Investments
Custom audience targeting and content personalization
Drives high-intent lead generation with greater efficiency—reducing waste associated with CPM-based programmatic buys.
Guaranteed Outcomes
An unparalleled audience intelligence platform built to drive to your specific outcome, guaranteed.
E-comm Purchase
Drive direct online sales with precision targeting
Email Signup & Lead Gen
Build qualified leads and email subscribers
Purchase at Retail
Drive in-store traffic and purchases
Our Platform
Premier brands and unprecedented physical presence
Digital Properties
Our platform includes premier brands such as US Weekly, Woman's World, McClatchy's portfolio of trusted local news outlets including the Miami Herald and Kansas City Star, and AI industry leader Trend Hunter.
McClatchy Retail Network
An unprecedented physical presence at retail locations in 70,000+ US stores, connecting digital engagement to in-store purchase decisions.
Ready for Guaranteed Outcomes?
Let's discuss how API can drive measurable results for your brand.
Get in Touch